Blog

7 reasons why people buy a product or service and 6 ways to build trust

26th November 2018

All the way from Sydney, Australia Steve Manning writes about the same theme that we talk about over here in the UK. Why people buy and what can we do to help them buy off us and our competitor?

We believe that there are generally more than one reason that people buy. Steve lists seven reasons and I agree with all of them.

However, with a focus on B2B any one of the seven reasons coupled with building trust will improve your chances of getting your potential customer to buy off you.

In a recent post we gave six ways to build trust and now with Steve’s seven reasons to buy you might just have something that may work for you.

Visit Reasons why people buy to get the full seven reasons from Steve and to get are fresh on the six ways to build trust

Here is a list of the ‘Seven reasons why people buy a product or service’ written by Steve Manning.

  1. To save money
  2. To make money
  3. To save time
  4. Convenience
  5. Fear/security
  6. Ego gratification
  7. Pleasure

The six ways to build trust are

  1. Be genuine
  2. Talk don’t pitch
  3. Listen
  4. Add value to their lives
  5. Keep in touch
  6. Be consistent

 

To read Steve's full article , which I suggest you do, just follow this link

http://businesscopywriter.com.au/7-reasons-why-people-buy-a-product-or-service/

Eager to know more? Ready to take a step to greater sales success? Get in touch to see if we are a match with each other and if you think we are we can discuss the best coaching and training for you.

Just like Bill Hamilton Operations Director of PrePress Services Ltd

“Received excellent training on how to improve sales and increase confidence in a sales environment for our technical staff.

Excellent motivator with loads of tips and techniques that produce great results.”

Call me on the number below, email me at michael@arrowsales.co.uk  or send an email from our contact us page

Something that may interest you is our next free webinar which you can reserve you place now by clicking on the 'Success' photo below

How to find new customers

Back to Blog
To improve your sales, call us on: 0191 640 3731 or Get in Touch

Latest Events

Sales for non-sales on-line sales training course - Closing the sale

26th March 2019
The problem some people have is that they need to sell but either don't know how to or are afraid of coming over as a cheesy sales person. The good news is that we have a solution for you that will improve your sales confidence, learn you new selling skills and help increase your sales all without leaving your desk.

Live Monthly Sales Coaching - Using The Phone More Effectively

1st April 2019
Improve your phone skills in our live monthly sales webinar that will help boost your sales and increase your profits Learn new phone skills that will help you start real sales conversations with your prospects so you can generate new leads and turn them into new customers. If you are worried about winning new sales or are losing sales because you don’t • have the selling skills • know how to go about looking for new customers • know how to talk to, meet or get the attention of new customers • have or lack confidence in your ability to sell you and your offerings Our live monthly sales coaching sessions will help you improve you selling skills and improve your sales confidence

Latest Posts

7 Reasons Why You Need Sales Training
14th March 2019
Here are 7 Reasons why you need to invest your time and money to improve your selling skills to help you with your lead generation so you win more customers.

Many people put off sales training as they haven't got the time or they think it is too expensive.

What you should think is what will it cost you if you don't invest your time and money to improve your sales skills

7 reasons why people buy a product or service and 6 ways to build trust
26th November 2018
“What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify.”

Read this interesting article from Steve Manning that gives you the seven reasons why people buy which may help you understand your potential customers better

What People Say

I attended Arrow's sales course as a novice salesman with a struggling business, now thanks to their skills and training business is booming and I'm a confident seller; I'd recommend Arrow to anyone.
Richard Ayre - DRA Electricals Ltd
  • Loading Tweets