7 reasons why people buy a product or service and 6 ways to build trust

26th November 2018

All the way from Sydney, Australia Steve Manning writes about the same theme that we talk about over here in the UK. Why people buy and what can we do to help them buy off us and our competitor?

We believe that there are generally more than one reason that people buy. Steve lists seven reasons and I agree with all of them.

However, with a focus on B2B any one of the seven reasons coupled with building trust will improve your chances of getting your potential customer to buy off you.

In a recent post we gave six ways to build trust and now with Steve’s seven reasons to buy you might just have something that may work for you.

Visit Reasons why people buy to get the full seven reasons from Steve and to get are fresh on the six ways to build trust

Here is a list of the ‘Seven reasons why people buy a product or service’ written by Steve Manning.

  1. To save money
  2. To make money
  3. To save time
  4. Convenience
  5. Fear/security
  6. Ego gratification
  7. Pleasure

The six ways to build trust are

  1. Be genuine
  2. Talk don’t pitch
  3. Listen
  4. Add value to their lives
  5. Keep in touch
  6. Be consistent


To read Steve's full article , which I suggest you do, just follow this link

Eager to know more? Ready to take a step to greater sales success? Get in touch to see if we are a match with each other and if you think we are we can discuss the best coaching and training for you.

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“Received excellent training on how to improve sales and increase confidence in a sales environment for our technical staff.

Excellent motivator with loads of tips and techniques that produce great results.”

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7 reasons why people buy a product or service and 6 ways to build trust
26th November 2018
“What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify.”

Read this interesting article from Steve Manning that gives you the seven reasons why people buy which may help you understand your potential customers better

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