Cold Calling - made easier!
Every body hates picking up the phone and cold calling a complete stranger – we feel the same but we do try to make it a little bit easier!
Here are the results of three cold calling sessions we recently carried out in October 09 and January this year with two different clients using three different approaches
A. Calls made 42 – got through to 5 people – time spent 84 minutes
B. Calls made 23 – got through to 10 people – time spent 65 minutes
C. Calls made 19 – got through to 16 people – time spent 100 minutes
A. 12% success rate - average call time for all calls 2 minutes
B. 43% success rate - average call time for all calls just under 3 minutes
C. 84% success rate - average call time for all calls just over 5 minutes
You will not be surprised but the number of meetings and qualified opportunities are higher with approach B and C. Although we did get one meeting and a fantastic opportunity worth over £5,000 ($7,500) from approach A!
If you register for our newsletter we will send you over free approcahes and methods that will increase your cold calling success. Leave your name and email address on the right hand side of this page.
